WHY

To uplift the Black culture and encourage health and fitness in our community. We also celebrate love and the Black family. We believe that the most important foundational issue in our culture is family and economic unity. These two components will also increase wellness, which will give us longevity and generational wealth. Alone, this is a daunting task, but together we can improve our future.

WHO

Inspired by our brand, @blackfitlove, we wanted to be more progressive in uniting our Black communities and families in love and communication. This is our answer to Black Lives Matter. We should have done this like yesterday.

WHAT

At the end of each month, we are hosting a 5K run with an outdoor market for families and businesses to participate in fellowship and exercise. In order to objectively define the progress of our goal, we will measure attendance, miles, black dollars exchanged, and memberships at each event.

HOW

We invite everyone we can to come together and run our 5K race in Little Five Points, Atlanta. After the race, we enjoy spending our money on Black businesses and exchanging energy and time with our families.

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Each month, one vendor, who is a member, is selected to receive $1,000 from The Swag Race donors and any additional funds from matching benefactors.

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According to our goals and stats on the home page, we shall see how close we can get to our goals.

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Continuous effort can be insured as we make a commitment to create each month like our lives depended on it.